HelloFresh has put over 100 million meals on tables around the world. Now they want to put one on yours, for Free.

In the beginning HelloFresh's vision for healthy meals, responsibly sourced, and conveniently delivered felt straight-forward. Four years later, it's been far more complicated - and successful. From identifying the best farms to partnering with renowned chef Jamie Oliver, HelloFresh has worked tirelessly to innovate and rethink food - all the while listening closely to their customers. 

This is how the HelloFresh Free Trial Box was born: A return to their simplistic roots, a rethinking of food, and a product that customers are (puns) hungry for. Customers now have the opportunity to experience a HelloFresh meal for two, for free. The trial includes your choice of a steak or tortellini dinner and some kitchen goodies. The entire box is free!

Although our product is changing lives on a daily basis, it still requires a mindset shift for that first time. The Free Meal Trial will make HelloFresh accessible to everyone.

 Co-CEO, Ed Boyes

Boyes echoes HelloFresh's claim that the greatest challenge in their business is getting that first box ordered. Ditching the grocery store for pre-packed recipes sounds great, but many customers hesitate at first. The Free Trial Box should make that decision a no-brainer. Moreover, customers are fully in control of their flexible subscribtion and can pause or cancel anytime, although Boyes jokes "Once you unpack, you never go back!"

Adding a free trial box isn't the only innovation HelloFresh is launching this month. They're also making the customer experience more personal, with plans catered to your lifestyle and preferences. Whether you want nutritionally balanced, time-saving, or a cultural variety of cuisines, HelloFresh now works with each customer to create the right menu for them.  

We created the Trial Box so more people can experience HelloFresh. We're confident the product quality and service convenience will win customers' hearts (and stomachs).

VP Marketing, Matt Fitzgerald

HelloFresh is up-ending competitors with a product that makes it easier and cheaper than ever to experience cooking at home. Sign up for a Free Meal now!

Have questions? Check out our FAQs.