HelloFresh has put over 100 million meals on tables around the world. Now they want to put one on yours, for Free.
In the beginning HelloFresh's vision for healthy meals, responsibly sourced, and conveniently delivered felt straight-forward. Four years later, it's been far more complicated - and successful. From identifying the best farms to partnering with renowned chef Jamie Oliver, HelloFresh has worked tirelessly to innovate and rethink food - all the while listening closely to their customers.
This is how the HelloFresh Free Trial Box was born: A return to their simplistic roots, a rethinking of food, and a product that customers are (puns) hungry for. Customers now have the opportunity to experience a HelloFresh meal for two, for free. The trial includes your choice of a steak or tortellini dinner and some kitchen goodies. The entire box is free!
Although our product is changing lives on a daily basis, it still requires a mindset shift for that first time. The Free Meal Trial will make HelloFresh accessible to everyone.
Co-CEO, Ed Boyes
Adding a free trial box isn't the only innovation HelloFresh is launching this month. They're also making the customer experience more personal, with plans catered to your lifestyle and preferences. Whether you want nutritionally balanced, time-saving, or a cultural variety of cuisines, HelloFresh now works with each customer to create the right menu for them.
HelloFresh is up-ending competitors with a product that makes it easier and cheaper than ever to experience cooking at home. Sign up for a Free Meal now!
Boyes echoes HelloFresh's claim that the greatest challenge in their business is getting that first box ordered. Ditching the grocery store for pre-packed recipes sounds great, but many customers hesitate at first. The Free Trial Box should make that decision a no-brainer. Moreover, customers are fully in control of their flexible subscribtion and can pause or cancel anytime, although Boyes jokes "Once you unpack, you never go back!"
We created the Trial Box so more people can experience HelloFresh. We're confident the product quality and service convenience will win customers' hearts (and stomachs).
VP Marketing, Matt Fitzgerald
WHY HELLOFRESH CREATED A FREE TRIAL BOX
Have questions? Check out our FAQs.
Frequently asked questions
Is HelloFresh a subscription?
Yes, but it's flexible and you're in control. When you sign up you choose a delivery frequency and we keep sending everything you need for home cooking until you ask us to stop. You can pause or close your account at any time. There are no contracts and we don’t make it deliberately difficult for you to cancel.
What if I am not home when you deliver?
Don't worry, almost 80% of our customers are not home when they get their HelloFresh boxes delivered. You can always tell us that secret spot you want our delivery heros to leave the box safe ;-)
I am single, would this work for me?
Our product is designed for couples and families but a lot of customers are single. It's a great opportunity to bring friends over or save money on next days' lunch.
What comes in a box?
First you choose how many meals you want per week (3, 4 or 5) and how many portions you will cook per meal (2, 3 or 4). We will send you recipe cards will all the pre-measured ingredients. Yes! Protein, veggie, carbs and spices are all included - the only thing you might need is some olive oil and salt & pepper.